Paving the Way for Channel Optimization

We deliver solutions that optimize channels by applying more than 20 years of experience in data integration, data management, analytics and strategy. By creating practical tools, processes and programs, we link, align and engage our clients with their independent channel partners and end-users. If you sell through an intermediary, learn how you can maximize everyone’s performance across your supply chain. MORE

MarketingMatters

Not a newsletter, not a white paper, but brief articles with insight and advice targeted at healthcare and life insurance marketers because your MarketingMatters!

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White Paper of the Day: "Sense and Respond" Campaign Automation
DMA07 - Booth 213
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Cost-Justifying a Prospect Marketing Database
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Channel Optimization White Paper – Part 1
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Channel Optimization Pain Point #2
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AHIP - 8 tips for Coping with MIPPA
WPOTD - Channel Optimization Part Two
Healthcare Retention White Paper
Marketing Matters: HC Retention Marketing
The Case for Enterprise Data Integration in Healthcare
AHIP Institute 2009 Drawing
DMDays 09 iPod Drawing
AHIP - The Case for Enterprise Data Integration in HC
27 Commonly Misused Words
AHIP - 20 Rules to Target Web-Savvy Seniors
Marketing Matters: Targeting Web-Savvy Seniors
Target DMA09 Follow-Up
AHIP- Part 2: Identifying Prospects for the Individual Market
Marketing Matters: Medicare Marketing Timeline