Our History

KnowledgeBase Marketing was formed in 1997 from the merger of three premier direct marketing companies, each with decades of service to the industry. Each original company brought a rich legacy of expertise in a direct marketing discipline: data compilation, list processing, database marketing and analytics. All brought deep expertise in strategic consulting. Our resources in analytics and consulting were further deepened through the merger of Kestnbaum Consulting in 2000 and Fortelligent, an advanced analytics firm, in 2005. We added an expanded set of marketing services enabling clients to manage their marketing activities from strategy to execution when DATACORE Marketing joined the KnowledgeBase Marketing family in 2007. By combining the core capabilities of these six companies – plus over three decades of experience – one of the nation’s most innovative marketing services companies has emerged.

KnowledgeBase Marketing is part of the WPP Group, one of the world’s most comprehensive communication services organizations serving clients, including more than 300 of the Fortune Global 500, through 2,000 offices in 106 countries. Within the WPP Group, KnowledgeBase Marketing is a key part of Young and Rubicam Brands’ Wunderman group, one of the largest integrated marketing solutions companies in the world. KnowledgeBase Marketing works together with other WPP companies in different disciplines by combining expertise and solution sets to provide clients comprehensive and integrated solutions coordinated through a single point of contact and accountability.