KnowledgeBase Marketing Delivers New Insight into Purchasing Habits and Motivations
KnowledgeBase Marketing has introduced Life$tylesSM Segmentation, a unique tool that offers marketers insight into what drives affluent consumers to spend their discretionary income. Using Life$tyles segments, marketers can predict the probability of consumers being interested in or actually buying their product or service.
Knowledge Base Marketing CEO Gary Laben to be honored as Direct Marketer of the Year
Gary S. Laben, chief executive officer (CEO) of KnowledgeBase Marketing, will be honored with the Direct Marketer of the Year Award at Interaction 2010 hosted by University of Akron.
KnowledgeBase Marketing Expands Footprint in Europe
KnowledgeBase Marketing has deepened its footprint in Europe by opening dedicated offices in Paris and London offering integrated data-driven marketing solutions. These new offices join locations in Frankfurt, Helsinki and Prague, which already serve the data-related needs of clients such as Microsoft and Nokia.
KnowledgeBase Marketing and The Futures Company Release New LIVING Well Segmentation
KnowledgeBase Marketing announces a new segmentation tool that groups consumers based on their attitudes and behaviors towards their health.
DMEF'S Next Generation Leaders Program Goes National
The Direct Marketing Educational Foundation (DMEF) today announced the kick off of its third year Next Generation Leaders program (formerly known as the Direct Marketing Leadership Development Program or DMLDP). For the first time this year, the innovative, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings is going cross country.
KnowledgeBase Marketing Offers New Premium Change of Address Service
KnowledgeBase Marketing is introducing a new change of address service that helps marketers reduce undeliverable-as-addressed mail. The service, called Premium Change of Address, is offered as a suppression or new address service and is part of the company’s DirectSuccessSM processing suite of address hygiene services.
DMEF Announces 2008 'Rising Stars' and 'Corporate Commitment' Award Winners; Honors to Be Presented at June 10 Dinner
DMEF Honors KnowledgeBase Marketing/Wunderman with Corporate Commitment Award and Names Jeff Yowell as Rising Star
KnowledgeBase Marketing Introduces GENERATIONS Clustering System at DMA07
KnowledgeBase Marketing announces the launch of its new individual-level GENERATIONS consumer clustering system. The Generations system segments the U.S. population into five age-based groups and 52 clusters based on purchasing power and behavior, lifestyle choices, life stage, demographic attributes, socioeconomic status and attitudes.
KnowledgeBase Marketing Acquires Majority Interest in DataCore Marketing
KnowledgeBase Marketing, a Wunderman company and leading provider of direct marketing services, has acquired a 51 percent interest in DATACORE Marketing, LLC. Kansas City-based DATACORE Marketing is a marketing services company with a track record of working closely with clients to develop marketing solutions that drive sales and improve marketing program ROI.
KnowledgeBase Marketing VP Richard Tooker brings it all together in his new Database Marketing book
Renowned database marketing pioneer writes book that explains the entire database marketing process – from RFP to ROI - for beginners and pros alike.
KnowledgeBase Marketing Receives 2006 CIO 100 Award
CIO magazine recognized KnowledgeBase Marketing for designing a grid-based, open system service-oriented architecture (SOA) to process core applications that improves processing time and decreases cost per transaction.
KnowledgeBase Marketing Acquires Analytics Pioneer, Fortelligent
Fortelligent is a diversified provider of direct marketing solutions that improve client acquisition, cross-sell/up-sell, churn reduction and retention programs.
