What If We All Do the Right Thing?
As seen in Target Marketing Magazine, May 2010
Databases Go Beyond Marketing to Drive Communications
As seen in the 2010 DM News' Essential Guide to List & Datbase Marketing
Eye on Privacy : Will Privacy Efforts Survive Budget Cuts?
As seen in Target Marketing Magazine, March 2010.
Better Together: Use Attitudes, Demographics and Behavior to Improve Results
As seen in TM Tipline, December 16, 2009
Stop the Churn - Six keys to successful, data-driven retention marketing
As seen in Target Marketing Magazine, December 2009
2008: Reacting to a Changing World
As seen in Senior Market Advisor, April 2008
Eleven Ways to Reduce Telecom Churn
As seen on www.TMCnet.com on January 29,2008
Are You Equipped
As seen in the March 2008 issue of Target Marketing Magazine.
Rules of Engagement: Reaching and Communicating with Seniors
As seen in Senior Market Advisor, December 2007.
Why Customers Leave...And 5 Ideas for Turning Them Back
As seen in Target Marketing Magazine, October 2007.
Customers vs. Campaigns
As seen in DM News' Database Weekly, November 14, 2007.
Database Marketing : A 24 Point Checklist
As seen on Target Marketing Magazine, April 2007.
Will TV Save the Telcos
As seen in Cable World, September 28, 2007.
How Lifetime Value is Used to Evaluate Email Customer Marketing Strategy
As seen in DM News' Database Weekly, September 6, 2007.
How to Do Direct Marketing Testing
As seen in DM News' Database Weekly, August 9, 2007.
How to be Relevant to Your Email Customers
As seen in DM News' Database Weekly, July 12, 2007.
Age and Income are not Enough
As seen in DM News' Database Weekly, June 14, 2007
The Affluent are More Loyal
As seen in DM News' Database Marketing and Data Services Weekly, May 17, 2007
Begin With the End in Mind
As seen in DM News' Database Marketing and Data Services Weekly, April 5, 2007.
Do Customers Want a Dialogue? Maybe They Do, Maybe They Don't
As seen in DM News' Database Weekly, March 1, 2007.
Churn Reduction in the Telecom Industry
As seen in DM News' Database Weekly, January 24, 2007
Compiled Data: More than a Mailing List
As seen in DM News' Database Weekly, December 27, 2006.
Managing Customer Segments to Reduce Churn
As seen in DM News' Database Weekly, November 30, 2006.
The Secret
As seen in DM News' Database Weekly, October 26, 2006.
The Enemy Within
As seen in DM News' Database Marketing and Data Services Weekly, September 21, 2006.
Prospect Marketing Databases - A New Way to Acquire Customers
Database Marketing and ROI
As seen in Chief Marketer's Marketing ROI, August 25, 2006.
Who Will Own the Pipe?
As seen in DM News' Database Marketing & Data Services Weekly, August 28, 2006.
The Problem with RFPs and How to Fix Them
As seen in DM News' Database Marketing and Data Services Weekly, July 6, 2006
How to Use Key Performance Indicators
As seen in Chief Marketer's Marketing ROI, June 28, 2006. Based on a session at DMDNY by Rajan Maskay, SVP of KnowledgeBase Marketing
Four Trends Affecting How Health Care Coverage Is Marketed
As seen in National Underwriter Life & Health, June, 2006
How You Can Tackle the ROI Measurement Problem
As seen in Strategic Healthcare Marketing, May, 2006
Two Kinds of Customer Databases
As seen in CRM2Day.com, March, 2006
Less is More in Loyalty Programs
As seen in CRM Loop, January, 2006
Building Customer Loyalty
As seen in San Francisco AMA, October, 2005
How To Build Customer Retention
As seen in DM News, July, 2005
Form An Enterprise-Wide Control Group
As seen in DM News, May, 2005
How to Profit From Multi-Channel Marketing
As seen in Direct Magazine, May, 2005
How to Retain Customers
As seen on CRM2day.com, May, 2005
Making Contact
As seen in Direct Magazine, March, 2005 (Third and final article in a three-part series on database marketing fundamentals)
Have You Defined Your Customer Segments?
As seen in CRM2Day.com, March, 2005
Blueprint for Success
As seen in Direct Magazine, February, 2005 (Second article in a three-part series on database marketing fundamentals)
Getting Ready
As seen in Direct Magazine, January, 2005 (First article in a three-part series on database marketing fundamentals)
24 Key Database Marketing Techniques
As seen in DM News, January, 2005
To Hang Up in Frustration, Press Seven - Lessons in CRM
Published in DM News Online, September, 2004
A New Perspective On Prospect Databases
Published in LIMRA MarketFacts, Summer, 2004
How to Write a Marketing Database RFP
As seen in DM News, September, 2004
Making Lead Generation Programs Work
As seen in DM News, September, 2004
Why Your Lists Aren't Perfect
As seen in DM News, September, 2004
Direct Action - Ten Simple Tactics to Punch Up Your Direct Marketing and Improve Its Effectiveness
Published in the ABA Bank Marketing Magazine, February, 2004
The Convergence of Database Marketing & CRM
As seen in DM News, February, 2004
The Real Value of Compiled Data
Published in Target Marketing Magazine, 2002
