White Papers

What's the point of technology and strategy in database marketing if you don't understand the process and can't profitably execute it? We know database marketing, marketing analytics and data compilation, and how it can really "lift" sagging sales volumes. Our inhouse experts have teamed up to provide you with in-depth and thorough white papers on key marketing, customer acquisition and retention strategies, and our tried-and-true recipes for success.

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10 Critical Standards Your Service Bureau Should Meet
Boosting Retention Through Targeted Communications
Customer Retention: Integrating lifetime value into marketing strategies
Customer Specific Marketing: How retailers use database marketing to drive repeat sales
Have You Defined Your Customer Segments?
Sense and Respond: Campaign Automation