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MarketingMatters
Gather insight and advice targeted at healthcare and life insurance marketers through MarketingMatters, concise, invaluable information to help you find, know, keep and grow profitable members and policyholders.
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E-Tips Archive
The Magic Number in Retention
How Break Even is Calculated
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White Paper of the Day: "Sense and Respond" Campaign Automation
DMA07 - Booth 213
White Paper of the Day - Cost Justifying a Prospect Marketing DB
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Cost-Justifying a Prospect Marketing Database
White Paper of the Day: Bringing It All Together
White Paper of the Day: Ten Critical Standards Your Processing Vendor Should Meet
Healthcare Campaign Tracking
AHIP Solutions SmartBrief - Creating a Medicare Marketing Timeline
White Paper of the Day: Fundamentals of Campaign Tracking
NextMark List Alert - Mature Market Products
Online Consumers
White Paper of the Day: Capturing the Exploding Senior Market
PIMA - 20 Rules for Targeting Web-Savvy Seniors
White Paper of the Day: Why Marketing Databases Fail
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AHIP-Identifying Prospects for the Individual Market
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AHIP-Using Analytics for Targeting
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Channel Optimization White Paper – Part 1
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Channel Optimization Pain Point #2
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AHIP - 8 tips for Coping with MIPPA
WPOTD - Channel Optimization Part Two
Healthcare Retention White Paper
Marketing Matters: HC Retention Marketing
The Case for Enterprise Data Integration in Healthcare
AHIP Institute 2009 Drawing
DMDays 09 iPod Drawing
AHIP - The Case for Enterprise Data Integration in HC
27 Commonly Misused Words
AHIP - 20 Rules to Target Web-Savvy Seniors
Marketing Matters: Targeting Web-Savvy Seniors
Target DMA09 Follow-Up
AHIP- Part 2: Identifying Prospects for the Individual Market
Marketing Matters: Medicare Marketing Timeline
