What services does KnowledgeBase Marketing® offer?
We turn data into knowledge enabling direct marketers to find, reach and keep profitable customers. We do it by seamlessly combining analytics, data, processing and database marketing into marketing solutions that deliver measurable results in client ROI. Our services involve the gathering, compilation, analysis and processing of consumer and business data.
Using the business intelligence generated from our services, our clients are able to identify and market to only those consumers who are likely to respond. This approach reduces unsolicited and irrelevant communications to consumers. Companies employing knowledge-based marketing enjoy the benefits of an increased return on investment and a more loyal customer base.
What about consumer privacy?
KnowledgeBase Marketing strongly endorses compliance with the DMA’s Commitment to Consumer Choice. This endorsement includes the use of the DMA’s Mail Preference Service every month and requesting that every list owner, manager and end-user utilize this file in accordance with the industry’s Commitment to Consumer Choice guidelines.
We believe our clients bring value to the marketplace through their offers. Our clients are bound contractually to use any data that we provide only for solicitations that are in good taste and of the highest integrity. Per the Commitment to Consumer Choice guidelines, we request that our clients provide notice and honor consumer regarding options to modify or eliminate future mailings and, upon consumer request, to disclose the source of consumer information used on a mailing piece.
For more information on the DMA’s Commitment to Consumer Choice contact the DMA’s Washington, DC office at 202.955.5030 or visit www.dmachoice.org.
Where do we get our data?
We compile and manage data in our AmeriLINK® national consumer database. This data includes demographic, lifestyle, attitudinal and recent transaction data. We collect and compile data from public records and publicly available sources in accordance with local, state and federal laws. We also build predictive models from consumer supplied data and score our database resulting in “modeled” data suitable for marketing decisions. This modeled data indicates a consumer’s propensity towards certain buying behavior.
Providing information for marketing purposes is only one facet of our business. We also process and manage data for our clients. In this instance, the data is the property of our client and is supplied to us by them. Client data is only accessible by the client who supplied it, and information is NEVER shared among clients or across functional areas of KnowledgeBase Marketing®.
How do we monitor the use of the data?
We use the highest levels of data and information security available when dealing with client information. Our clients sign fair-use agreement contracts, and we seed our lists with imitation or "dummy" records to monitor mailings and telephone solicitations.
What can an individual do to be removed from KnowledgeBase Marketing's marketing lists?
To be removed from our house lists, simply e-mail or write to us. Just state your request to be removed from our marketing lists and supply your name and address. Mail requests to:
Privacy Preference Department
KnowledgeBase Marketing
2050 N. Greenville Ave.
Richardson, TX 75082-4322
Or E-mail your request to:
privacy@knowledgebasemarketing.com
We can only remove information from our internal lists. To remove a name from as many lists as possible, send your exact name and address with signature and $1.00 processing fee to the Direct Marketing Association at:
DMAchoice
Direct Marketing Association
P.O. Box 643
Carmel, NY 10512
Or visit the DMA’s Consumer Commitment to Choice Web site at:
www.dmachoice.org
To remove a telephone number from as many telemarketing lists as possible, please register online for the National Do-Not-Call Registry at https://www.donotcall.gov.
How is information gathered from this web site used?
We currently collect click stream data from visitors to this Web site to better optimize the site. If you register to receive specific documents offered on our site or request information via e-mail, we collect and use your supplied information to deliver the information you requested. Occasionally, we may contact you with a related offer for KnowledgeBase Marketing services, but we will never supply your information to a third party.
