GENERATIONS Clustering System

Improve your current segmentation efforts by targeting the individual instead of a neighborhood or household with GENERATIONS^SM Clustering System. This individual-level segmentation system classifies consumers into one of five age-based groups and into 52 clusters based on factors such as affluence, lifestyle and credit activity. Based on the AmeriLINK National Consumer Database, GENERATIONS reveals and describes unique segments of the population, providing you greater customer insight and enabling you to better target prospects with individually compelling offers.

For more information on GENERATIONS^SM Clustering System, call 866-ASK4KBM (275-4526), email us at sales@knowledgebasemarketing.com or request a download of our brochure in the sidebar to the right.