B2B2C/B2B2B Channel Optimization

Companies that sell their products through dealers, distributors or other independent channels face unique and complex challenges maintaining alignment throughout the supply chain. Their channel partners often have different objectives, which create both communication and operational disconnects. While these companies seek ways to increase the performance of their channel partners, many do not have the foundational assets and processes in place to support efficient growth. For example, many manufacturers do not maintain clean marketing master files of their channel partners, or, they lack access to detailed, usable data on end users. These gaps negatively impact the ability of these companies to understand what is going on within their channels and to respond effectively. As a result, gathering insights for decision making, strategic planning, benchmarking performance and determining results of channel investments can be daunting tasks.

KnowledgeBase Marketing has decades of experience helping companies create and use strategic data assets to manage their relationships with independent channel partners and end users. Our solutions break down channel barriers and create a foundation to link, align and engage you with your constituents. To set the stage for optimizing the performance of your channel, we help you:

• Master the “Middle B” in a B2B2C or B2B2B relationship
• Take control of valuable marketing data
• Improve timely decision making
• Improve program administration of disbursements
• Gauge return on marketing spend
• Solutions that link, align and engage 
• Develop best practices in channel optimization