Lifestyle/Specialty

What consumers do in their spare time is a good indication of how they spend their money. You can strengthen and leverage your customer relationships by better understanding what makes them respond and buy. Over a lifetime, changing values, life events and fluctuating household composition influence a person’s needs, resources and preferences. Our AmeriLINK^® lifestyle and specialty data, created from self-reported sources such as product registrations and survey responses, offer true insight into interests and spending so you can reach consumers at the right time.

• GENERATIONS(SM) Clustering System – Gain access to the U.S. population segmented into one of five age-based groups and into 52 clusters based on common purchasing power, lifestyle, demographics, and more.