Attitudinal Data

Better customer insight leads to stronger customer relationships. Discover what makes your customers and prospects tick. Not just their demographics and buying behaviors, but their attitudes, values and motivations. When you understand how your customers view the world and what drives their decisions, your communications become more relevant, customer relationships grow stronger and return on investment increases.

We offer three different types of attitudinal data to provide insight into your customers and to select prospects most likely to respond to your offers:

• Yankelovich MindBase® - Gain greater insight into what makes your customers and prospects tick. Not just their demographics and buying behaviors, but their personalities, values and motivations
• Lists With Attitude^TM - Discover lists of highly targeted segments of the population that are likely to share a similar attitudinal or motivational trait
• Digital Neighborhoods^SM - This unique segmentation system produces an accurate segmentation of consumers – and a diverse set of consumer clusters – based on detailed online characteristics and activity