Analytics and Consulting Capabilities
Your success depends on making decisions. The best decisions possible. That means understanding your own data, analyzing it for greater insight, extracting intelligent nuggets, and then using it to execute the right programs to meet your goals. Our analysts transform your raw data into usable knowledge enabling you to make decisions that maximize the return on your marketing investment.
We pioneered the concept of the Analytical Roadmap, a structured method of investigation that helps you use data objectively to choose the most appropriate analytic tools for your specific marketing challenges. Instead of “trying” modeling, segmentation or profiling, our roadmap approach focuses on your specific situation and then applies an iterative data-based methodology in which one analytical exercise reveals information leading to the next step, resulting in the right analytical solution for you. It’s the fastest, most effective way to reach your desired results. For more information about our analytical services, call 1-866-4KNWLDG, or email us at sales@knowledgebasemarketing.com
Our advanced analytics subsidiary, Fortelligent, provides a powerful analytic platform through a hosted environment. Serving companies dependent on analyzing high volumes of dynamically growing data, Fortelligent provides solutions that dramatically improve client acquisition, cross-sell/up-sell, churn reduction and retention programs.
The Fortelligent platform is a revolutionary technology, which automates the modeling process providing high quality analytic solutions in a fraction of the time required by traditional analytic approaches. Coupled with a ”no nonsense” ROI approach to solving business marketing problems, Fortelligent's breakthrough analytic solutions have been known to improve results, sometimes by over 400%, throughout the customer lifecycle for data intensive industries such as: financial services, retail, healthcare and telecommunications. For more information about Fortelligent, call 617-406-1600.
