IMPACT® Database Marketing System Components 

The IMPACT® Database Marketing System provides the following capabilities:

  • A marketing database integrating all prospect, customer and response data into a single universe to drive campaign management, results tracking and reporting, marketing analytics, and modeling for segmentation and selection
  • Seamless integration of the AmeriLINK® Consumer Database with other lists and files for acquisition, cross-selling, upselling and suppression into the marketing database, including automatic appending of demographics to internal and external files
  • DirectSuccessSM processing, which combines merge purge and data hygiene into a comprehensive data quality gateway for standardizing, cleaning, deduplicating and enhancing customer and prospect information
  • IMPACT Incremental Updating, proprietary technologies that add new data such as responses, conversions and other interactions as frequently as needed, even daily to keep the database updated and current for support of marketing processes
  • Campaign management capabilities to implement initiatives across multiple communications channels, including automated processes
  • Creation and maintenance of contact history required to develop contact strategies and to track results
  • Response and conversion reporting to effectively measure and fine-tune direct and database marketing activities, including tracking promotions, responses and sales by geography, prospect segments, sales channel and promotion codes
  • Analytical services to develop data-driven strategies that improve targeting and results including profiles, predictive models and special ad-hoc reporting
  • Account service and support to assure a return on your IMPACT® marketing database investment including access to our client service portal for transmitting instructions, reports and data in real time
  • An ASP-hosted platform that supports the operation of the IMPACT® solution, including ongoing involvement by experienced database analysts and technical personnel familiar with the marketing database environment

For more information on the IMPACT Database Marketing System, call 1-866-4KNWLDG, email us at sales@knowledgebasemarketing.com