Yankelovich MindBase^®

If you’re not taking advantage of your customers’ unique views on life when you talk to them, you’re missing an important opportunity. With Yankelovich MindBase^®, you can send personally compelling offers to consumers by appealing to what motivates them, what they care about, and how they view their world. The MindBase model attributes consumer values, motivations and attitudes to individuals within a household and we have scored our AmeriLINK^® national database with these MindBase segments, customized specifically to our data.