DIGITAL NEIGHBORHOODS

Digital Neighborhoods^SM is a unique segmentation scheme developed jointly by KnowledgeBase Marketing® and its parent company, Wunderman. It segments consumers by their online involvement, measuring consumer presence online, relationships with sites and transaction activity. When you understand consumers’ link to the Internet, you can optimize your email marketing efforts by customizing and personalizing your offers and messaging.

Segment Consumers by Online Behavior

Digital Neighborhoods examines consumers where they live – on land and online. Using online audience demographics, usage data and other characteristics, we created a multi-dimensional segmentation system to understand consumers’ online characteristics. We combined online insight gleaned from a representative cross-section of the online population by Internet market intelligence leader comScore Networks®, with demographic, lifestyle and transaction data from our AmeriLINK® national consumer database. This powerful combination produces an accurate segmentation of consumers – and a diverse set of consumer clusters – based on detailed online characteristics and activity.

Digital Neighborhoods Privacy statement

Putting Digital Neighborhoods to work
Once you understand what digital neighborhood your customers and prospects live in, you will be able to target them more effectively. You will make your offers and messages more relevant and communicate to them in the channel they prefer. Score your customer or prospect file for insight into consumer online behavior or use it as an intuitive list select.

For more information on this powerful email marketing tool, call 1-866-4KNWLDG (456-9534), email us at sales@knowledgebasemarketing.com or request a download of our brochure below.