IMPACT^® Process

Analytical Framework
To devise profitable strategies, you must have a baseline understanding of your customers and prospects. To do this, we provide:

• A complete inventory and quality assessment of your data universe
• Complete profile of existing customers and prospects
• Classification of customers and prospects into actionable segments
• Development of Key Performance Indicators (KPIs) to drive evaluation of sales and marketing program effectiveness and direction

With this analytical framework in place, you will be able to develop and implement actionable, effective database marketing programs and lay the foundation for performance measurement.

Monthly KPI Reporting and Analysis
Key Performance Indicators monitor and evaluate processes that affect acquisition and customer marketing. KPIs are widely used ratios, averages or summaries that help you compare your company to others in the industry or worldwide, to track what’s most important and keep you focused on moneymaking strategies. We provide an analysis of KPI results quarterly.

Semi-annual Opportunity Assessment
The Opportunity Assessment helps you envision how your company might develop and grow in the future. It provides a strong foundation for consideration of new marketing initiatives and offers an implementation plan and quarterly review sessions to evaluate and measure performance.

Best Practices
Because of our considerable experience in implementing highly innovative database marketing solutions, we have a significant repository of “best practices” – industry specific approaches proven to work. Except for client-proprietary initiatives, we will share those best practices with you.

Access to Subject Matter Experts
We have assembled some of the best and brightest database marketing practitioners in the United States. These individuals are deeply experienced in making database marketing programs work strategically. Your KBM Account Team can bring that expertise to you.